Superdrug Beauty Card?!

Tuesday, 19 April 2011

I just went on the Superdrug website to make a few cheeky Sleek purchases and saw a countdown for their new beauty card... When I saw it, I was just like "DGNjsgeahjgbfjWFND!" and in the end completely forgot about the products I had wanted to order. Oops! Has anyone heard anything about this? Or does anyone have any information about it?


I had a quick hunt around on the interwebzz and Wikipedia came up trumps. This is the information they have about it on there: "Superdrug will launch their first reward card on 11th May, 2011. The reward scheme will be launched with a full Televsion Advertising campaign starring, the face of Superdrug, Joanna Page. This will form part of Superdrug's 'Take Another Look' campaign and is another step toward the company becoming the Best in everyday accessible beauty. The card scheme will allow cutomers to earn and redeem points online and in store, gaining 1 point per pound spent. There is also likely to be a link to The Perfume Shops loyalty card scheme, allowing customers to use their cards in either store, more formal details on this matter have yet to be anounced." (Source: Superdrug on Wikipedia)

Even though I love my Boots advantage card and it gives you more points (4 points for every £) and has their relatively new Treat Street feature (which I'm loving!), I am super excited about this! Is anyone else excited about the Superdrug beauty card?

xoxo, Joy

Edit: I received a very informative comment from Chris a few days after I posted this blog post. It is below in the comments, but I thought it would be useful to copy it into my post as well: "Don't forget to get your card from in-store on May 11!!!! Don't forget to register your card on-line to get your personalized offers!!! Pick the things you buy to be able to earn extra points on the things you buy the most! Oh and girls another trump on the Boots Card! Part pay for things!!! So if you haven't got enough points to cover the cost of the transaction, don't worry, you'll accumulate the points for the transaction, the redeem 100 points and pay 99p if the product is 1.99!!!!! And Superdrug prices won't increase either to cover the cost of the loyalty programme! Bet you're even more excited now!!!!"

7 comments:

  1. Zomg this is so exciting :D
    But now I will have no idea whether to go to Boots or Superdrug :/

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  2. I heard about it yesterday - so excited :)
    I love my boots advantage card but when superdrug's comes out I think I'm going to be completely torn!! x

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  3. @LoveRosieX - I know right! :) A lot of people have said that they'll be torn. I guess ultimately it might come down to what you want to buy and which place has better deals. xx

    @Rachel - Me too! :D A lot of people have said that they'll be torn. Is it just me or does Superdrug tend to be a little cheaper than Boots? xx

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  4. i heard about it monday then so Exciteting.i think every one excited about the superdurg beauty card

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  5. @Nirosani - I know right, it's super exciting :) xx

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  6. Don't forget to get your card from in-store on May 11!!!! Don't forget to register your card on-line to get your personalized offers!!! Pick the things you buy to be able to earn extra points on the things you buy the most! Oh and girls another trump on the Boots Card! Part pay for things!!! So if you haven't got enough points to cover the cost of the transaction, don't worry, you'll accumulate the points for the transaction, the redeem 100 points and pay 99p if the product is 1.99!!!!! And Superdrug prices won't increase either to cover the cost of the loyalty programme! Bet you're even more excited now!!!!

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  7. @Chris - Thanks for the extra information about the Beauty Card! I hope it's ok that I've copied and pasted the information in your comment into my blog post :) xx

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