Tommy Hilfiger brings Charity and Fashion Together

Friday, 19 October 2012

For the sixth consecutive year, Tommy Hilfiger is partnering with Breast Health International to raise awareness and funds for women who are fighting breast cancer. The bag, modelled by Charlotte Gainsbourg, is true to Tommy Hilfiger's style and is made up of his staple navy blue, red and white, with a twist of rose gold.

The photos and video were shot by none other than Drew Barrymore. Who knew she was so multitalented? In the video, Charlotte reads a poem which was written especially for this initiative, that is very moving and the video can be viewed below:

The bag is already available now in select Tommy Hilfiger stores in Europe, the United Stated, Canada and the Asia Pacific region and £80 from the sale of each limited edition bag will be directly donated to the Fund for Living, a global BHI initiative that provides assistance to women with breast cancer and their families by covering costs that may not be covered by traditional health insurance programs. It can also be bought online here.

xoxo, Joy

*This is a collaborative post. All words and opinions are my own.