The lipstick is very natural dark pink, plummy colour - Almost like a 'lips-but-darker' shade. It is a matte shade, which means that it is a little drying, but still feels comfortable. I don't think it's particularly blue or orange toned, so I think that it would suit every skintone. I found that it is very pigmented and lasts for ages on the lips. I always worry that my lipsticks will have travelled onto my teeth or around my mouth throughout the day, but this stays put, even after eating and drinking.
Have you ever used any Wet n Wild lipsticks?
Thanks for reading. xoxo, Joy